MIDAS: Black Book
Design, Print
TYPOCOM were commissioned by MIDAS, Manchester's Investment Agency, to produced a prestigious publication showcasing Manchester's key developments. Our solution, Manchester, The Black Book, is a hard-back, updatable resource guide containing overviews, facts, figures and contact details for the city region's various development schemes, business parks and infrastructure.
The guide's expandable pages are categorised into six tabbed sections, and cover information on Spinningfields to Salford Quays, Central Park to Kingsway, and transport to education. Its folder design allows for pages to be easily added and moved, allowing the piece to be as dynamic as the city it was created to sell.
The bespoke covers are foil blocked, and are coated with a smooth and sensuous black protective paper material, which is evocative of plastic or rubber, but is more elegant and ecological. The glossy inserts make use of striking photography and information presented in a clear and concise way, and the versatility of the design allows the pages to be tailored to the particular interests of the recipient. The limited-edition, Manchester, The Black Book, provides an invaluable and definitive guide to all key developments and priority sectors the Manchester city region.
- Projects
