I Love Prestbury
Identity, Print, Website
TYPOCOM were appoint to design the visual identity, promotional material and website for I Love Prestbury, a new tourist initiative encouraging visitors to explore the village's heritage and enjoy it's contemporary offering.
The new brand, visual identity and marketing campaign was designed to overcome the excessively quant tourism literature and identities often employed, and assists in promoting the location as luxurious destination. Using a traditional serif typeface to encapsulate the historical aspects of the village, whilst maintaining a modern appearance through the use of colour, the brand follows through to a clean and concise website, promoting local attractions and businesses.
iloveprestbury.com
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