Skill City Northwest
Identity, Print, Signage
SkillCity selected TYPOCOM to produce the overall visual concept and branding for their annual North West of England exhibition. Starting with the adaptation of the main identity, a series of promotional printed leaflets, brochures, posters and billboards were produced, promoting the event to schools and colleges throughout the region.
A bold and colourful approach was adopted to appeal to the target audience of 13-19 year olds, incorporating the use of a hand-rendered typeface, conveying the relaxed and interactive nature of the region's biggest careers exhibition for young people.
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